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MB&F | M.A.D.2
164.56
If the M.A.D.1 broke the rules, the M.A.D.2 spins a different story. Born from the mind of Eric Giroud – designer, rebel, and longtime MB&F Friend – this timepiece is a love letter to the wild, electrifying spirit of 1990s club culture; it’s the second act in a saga that started with an unexpected hit.
From M.A.D.1 to M.A.D.2
M.A.D.Editions operates like a publishing house. If you flip over a M.A.D.1, you see the name of MB&F Founder and Creative Director Maximilian Büsser engraved on the caseback. The second chapter, M.A.D.2, is signed by the famous designer Eric Giroud: 20 years of designing MB&F pieces, 20 years of creative partnership with Max. For the 20th anniversary of MB&F, it was only fitting—this one’s his.
During the 1990s, Eric was tearing it up on dancefloors at Lausanne's legendary clubs. Think pulsing basslines, vinyl grooves, and nights that blurred into mornings. Memories that shaped the inspiration behind the M.A.D.2 - smooth like an almond, bold like a second album, unapologetically M.A.D.
CASE:
- Stainless steel 316L
- Dimensions: diameter 42mm x height 12.3mm
- Lug-to-lug: 48.5mm / lug width: 21mm
- Water resistance: 30m / 3ATM / 90 feet
- Top sapphire crystal treated with anti-reflective coating on both faces
- Bottom sapphire crystal treated with anti-reflective coating on inside face